Taylor Ewing
Taylor Ewing is the founder of So-gnar Sounds he is a pro wakeboarder and current action sports coach, 2009 USA waterski national wakeboard champ.
Olympic trained snowboarder, avid lifetime surfer and skater and patented inventor and entrepreneur and the inventor of audio infused action sports apparel and the pioneer of perfecting the art of enjoying music while participating in sports without impending your ears through wearable speaker technology. He has been called The Godfather of ambient sound technology.
"I have been working on open ear ambient noise technology since 2004. I recently achieved one of my life goals and became a firefighter where I also see applications for this technology. I have been instilled with a never give up attitude that I thank my father for. Growing up can’t was and still is a curse word."
Frank DeLuca
Years ago, I was buried in over $100,000 of bad debt, stuck in a high paying 9-5 job as an application engineer, while juggling two car payments, a family, and a mortgage. On the outside, I looked like a “successful engineer.” On the inside, I knew I was built for more. I wasn’t living the life I knew I was capable of. So, I made a decision:
I would stop chasing someone else’s dream and start building my own.
I launched my first product — and failed.
But I didn’t stop there. I invested tens of thousands of dollars into mentorship, systems, and trial-and-error... and through that journey, I created a blueprint that now helps everyday people like you bring their product ideas to life and escape the 9-5 grind.
Today, I’m the founder of DeLuca Designs Business Academy (DDBA) and DDSports. I am also the Chief Engineer and Co-Owner of So-Gnar Sounds and Cooper Groove. I’ve helped hundreds of inventors bring their ideas to market — including products that have been featured by original Sharks from Shark Tank and sold across Amazon, Shopify, TikTok Shop, and retail.
Aaron Slezia
Aaron Slezia brings a rare combination of operational leadership, strategic vision, and entrepreneurial drive to So-Gnar Sounds. A retired Naval Special Warfare veteran, Aaron spent decades leading elite teams in high-stakes environments across the globe. His experience in mission-critical operations, rapid decision-making, and team cohesion under pressure provides a strong foundation for scaling a high-performance consumer brand.
Currently pursuing his MBA at Duke University’s Fuqua School of Business, Aaron is expanding his expertise in business strategy, marketing, and organizational development. This academic foundation - combined with his military experience and adaptability, positions him to lead So-Gnar’s core business operations with a disciplined yet innovative approach.
As COO, Aaron oversees market analysis, brand positioning, go-to-market strategy, and strategic partnerships. He also leads the company’s community engagement initiatives, ensuring the brand remains authentic and deeply connected to the action sports and outdoor lifestyle community. His unique blend of leadership and business acumen is instrumental in driving So-Gnar Sounds' growth and operational excellence.